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Viña Don Melchor, a subsidiary of the Concha y Toro group and the birthplace of the first iconic wine of the Chilean industry, Don Melchor, marks a new milestone today in its history. After 35 years of excellence, it launches an innovative series of exclusive wines: ‘The Parcels’. Since its first vintage in 1987, Don…
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In a unique event in the history of the brand, Enrique Tirado held an exclusive wine tasting with the 31 vintages of Don Melchor for two of the most important critics in the wine industry.
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As part of a robust digital strategy that had to be further strengthened due to the current global context, Don Melchor has been developing an active presence on Instagram Live, Webinars, online interviews and online trainings.
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