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Viña Don Melchor, a subsidiary of the Concha y Toro group and the birthplace of the first iconic wine of the Chilean industry, Don Melchor, marks a new milestone today in its history. After 35 years of excellence, it launches an innovative series of exclusive wines: ‘The Parcels’. Since its first vintage in 1987, Don…
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In the report, he talks about the first time he tried this Cabernet Sauvignon, on a trip to Chile in the early 1990s, which was when learned about Don Melchor Concha y Toro and how he had been introduced to the world of wine when his wife, Emiliana Subercaseaux Vicuña,…
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To strengthen its brand presentation, Don Melchor organized a Virtual Tour in September with different specialized media from the United States. Enrique Tirado, Don Melchor’s General Manager, participated in this tour via Instagram Lives and Podcasts. Some of the “visited” media were @WineTerroir, @TheRealHouseWine, @ChasingtheVine, @Petitewinetraveler, Several Podcasts were added,…
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British magazine The Drinks Business, one of the winemaking industry’s most relevant digital media, widely praised Don Melchor, mentioning its new brand positioning as a significant development that began with Viña Don Melchor’s launch. “As part of this, the wine is managed completely independently from its parent company, which means…
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Under the direction of winemaker Enrique Tirado, Don Melchor’s 2018 vintage had notable participation and listed among the Best Reds, Best Cabernet Sauvignon, Best Wines of the Maipo Andes, as well as being included in the Top Ten Reds 2021. This critical recognition endorses Don Melchor’s undisputed leadership and standing…
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On September 15, Enrique Tirado, Viña Don Melchor’s general manager, met with Ana María Barahona, director of specialized Chilean magazine, La CAV, to present and taste Don Melchor’s 2018 vintage. Enrique explained what makes Don Melchor’s 2018 vintage one of the wine’s most significant additions. Ana María Barahona praised the…
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Through a tasting via Zoom, both tasted Don Melchor’s 2017 vintage that celebrates the brand’s 30th anniversary. Also, winemaker Enrique Tirado presented Don Melchor’s first vintage– a 1987 harvest – where Juan Ernesto Jaeger was able to see the wine’s evolution throughout its history and its lingering freshness. On his…
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