Don Melchor widely praised by The Drinks Business - Don Melchor
Don Melchor widely praised by The Drinks Business

Don Melchor widely praised by The Drinks Business

Don Melchor received a notable mention from specialized British publication The Drinks Business. In his article, Patrick Schmitt, Master of Wine and editor-in-chief, talks about Chile's pioneering icon wine's upcoming challenges.

British magazine The Drinks Business, one of the winemaking industry’s most relevant digital media, widely praised Don Melchor, mentioning its new brand positioning as a significant development that began with Viña Don Melchor’s launch. "As part of this, the wine is managed completely independently from its parent company, which means that Don Melchor's sales and marketing are managed as a single, independent entity," Schmitt mentions in his article. Other challenges mentioned in the article are making a "second wine" like other great vineyards in the world do, such as Le Petit Mouton de Mouton Rothschild de Château Mouton Rothschild de Pauillac or Epu de Almaviva. Schmitt also says that Enrique Tirado, general manager of Viña Don Melchor and head winemaker, does not rule out the possibility of making a new expression of the icon wine with other varieties, not including Cabernet Sauvignon.