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Don Melchor had the honor of representing Chile at the exclusive New York Wine Experience, the most important global event in the wine industry, considered the Oscars of wine. This event brings together the main international leaders of the sector and proudly positions Chile at the pinnacle of global winemaking. …
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In a unique event in the history of the brand, Enrique Tirado held an exclusive wine tasting with the 31 vintages of Don Melchor for two of the most important critics in the wine industry.
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As part of a robust digital strategy that had to be further strengthened due to the current global context, Don Melchor has been developing an active presence on Instagram Live, Webinars, online interviews and online trainings.
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