Chile will host The 50 Best Vineyards 2026, one of the world's most influential wine tourism platforms. The selection of Viña Don Melchor as Official Venue Partner for its annual awards ceremony recognises the remarkable development of wine tourism in the country over recent decades and will showcase Chile to a global audience as one of the world's leading wine tourism destinations.

Chile, September 2026. The 50, formerly known as 50 Best, has selected Viña Don Melchor as the Official Venue Partner of The 50 Best Vineyards 2026 Awards Ceremony, which will take place on 18 November at the winery’s facilities located within Viña Concha y Toro’s Wine Centre in Pirque. The event will form part of the official awards programme of The 50 Best Vineyards 2026, whose awards ceremony will be held in Chile for the first time, reinforcing the country’s growing international recognition as one of the world’s most distinguished wine tourism destinations.

The ceremony will bring together leading international figures from the worlds of wine, wine tourism, gastronomy, hospitality and travel, alongside specialist media and opinion leaders from around the globe, placing Chile at the centre of one of the industry’s foremost international showcases for vineyards experiences. Santiago, the host city of this edition, also serves as the gateway to some of Chile’s most renowned wine regions, including the Maipo Valley, birthplace of some of the country’s most prestigious wines. It is within this exceptional setting that Viña Don Melchor is located, providing the venue chosen to welcome the international wine tourism community and share the excellence, heritage and wine culture that define Chile.

Chile’s selection as host country reflects the consolidation of a long-term strategy driven by the national wine industry, regional governments, tourism and international promotion authorities, as well as a broad network of public and private stakeholders committed to positioning the country among the world’s foremost wine destinations. The celebration of The 50 Best Vineyards 2026 is additionally supported by the Government of Santiago, its Regional Corporation, and Grupo Liderazgo, partners of this edition in Chile, who have actively contributed to strengthening the international visibility of Santiago and the country as destinations for wine, gastronomy and experiential tourism.

Over recent years, Chile has significantly strengthened its wine tourism offering through investments in infrastructure, hospitality, gastronomy, culture and wine-related experiences, raising industry standards and expanding its international reputation.

In this context, Chile’s role as host of The 50 Best Vineyards 2026 represents a powerful endorsement of the progress achieved by the country’s wine tourism sector and an exceptional opportunity to showcase to the world the diversity of its wine regions, the richness of its cultural heritage and the sophistication of the experiences that distinguish Chile today.

The ceremony will be held at Viña Don Melchor’s facilities within Viña Concha y Toro’s Wine Centre in Pirque. Opened in 2025 as part of one of the most significant investments recently made in Chilean wine tourism, the venue was conceived to project Chilean wine culture internationally through an experience that brings together heritage, wine, gastronomy, art, landscape and world-class hospitality.

Rikki Tidball, Managing Director of Events for The 50 Best Vineyards, highlighted Chile’s selection as host of the 2026 ceremony: “We are thrilled to bring The 50 Best Vineyards awards to Chile for the first time. It is fitting that we celebrate in a destination that has earned global recognition for the quality and diversity of its wine offering. Chile continues to set the standard through innovation, authenticity and a deep connection to its winemaking heritage, making Santiago the perfect host destination for this year’s awards.”

“Chile’s role as host country of The 50 Best Vineyards 2026 sends a highly positive signal regarding the international projection of our wine and tourism industries. In recent years, the country has made a determined commitment to strengthening its wine tourism offering, raising standards in visitor experience, hospitality and infrastructure. Bringing this international community together in Chile represents a unique opportunity to showcase the quality of our wines, the richness of our territories and the level of development achieved by Chilean wine tourism,” said Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Viña Concha y Toro.

For his part, Enrique Tirado, CEO and General Manager of Viña Don Melchor, highlighted the significance of this selection for both the winery and the country: “The selection of Viña Don Melchor as the venue for this ceremony is recognition of the excellence Chile has achieved as a producer of world-class wines and as a leading international wine tourism destination. It is an honour to welcome the industry’s most influential global figures to the birthplace of Don Melchor and share the excellence of our origin. Beyond our own story, this will be a privileged opportunity to showcase to the world the quality, diversity and sophistication that distinguish the Chilean wine industry today.”

Located in the Maipo Valley, one of the world’s most highly regarded appellations for Cabernet Sauvignon, Viña Don Melchor has established itself as one of South America’s leading luxury wine tourism destinations. Its experiences invite visitors to discover the history, legacy and environment that gave rise to Don Melchor through immersive journeys deeply connected to the territory, heritage and culture of Chilean wine.

The selection of Chile as host of The 50 Best Vineyards 2026 and of Viña Don Melchor as Official Venue Partner for its annual awards ceremony reflects the country’s growing international recognition as a world-class wine tourism destination. Over the course of a week, the event will bring together leading global figures from wine, gastronomy, hospitality and travel, offering a unique platform to showcase internationally the quality of Chilean wines, the diversity of its wine regions and the collaborative efforts of industry leaders, public institutions and other stakeholders who have contributed to the international positioning of Chilean wine tourism.