Don Melchor’s Successful Digital Strategy for its 2017 Vintage

As part of a robust digital strategy that had to be further strengthened due to the current global context, Don Melchor has been developing an active presence on Instagram Live, Webinars, online interviews and online trainings.

Enrique Tirado has carried out an active agenda in numerous markets to present Don Melchor 2017. The agenda was kicked off in May with a private online tasting for brand collectors and enthusiasts. At that time, participants had the exclusive opportunity to talk with Enrique Tirado, who told them more about this great wine and its notable origin. Likewise, Enrique Tirado held an online tasting with the World of Wine in July, with the attendance of the prestigious store's key clients.

Don Melchor has held over 15 online wine tastings for the international audience, in markets such as Puerto Rico, Brazil, Costa Rica, Paraguay, Colombia, Bolivia, Uruguay and Panama. This is in addition to a Masterclass with the distinguished group 67 Pall Mall (UK) and future sales force training for Panama and the United States scheduled for August and the upcoming months.