Enrique Tirado tours Brazil to promote Don Melchor

Enrique Tirado tours Brazil to promote Don Melchor

Enrique Tirado, CEO and Technical Director of Viña Don Melchor, visited different cities in Brazil to spearhead a series of activities by Don Melchor, the iconic Cabernet of Puente Alto.

São Paulo, Ribeirão Preto, Belo Horizonte, and Fortaleza were all stops made by Enrique Tirado as part of this promotional tour, where he held meetings with important clients from one of the brand’s key markets. 

At each of these meetings, attendees had the opportunity to taste the 2019 and 2020 vintages of Don Melchor, accompanied by top-notch culinary dishes specially prepared to pair with each of the wines. In addition to presenting the two vintages, the winemaker of Don Melchor explained how the conditions of each season determined the characteristics of each vintage, offering different expressions of the energy and finesse of the Puente Alto terroir.