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Don Melchor is launched in Shanghai, in the tallest building in China and second tallest globally.
The event was held at the Soiree Ballroom at J. Hotel in Shanghai Tower on the 105th floor. Around 50 guests gathered to participate in this event, including essential media, customers, and close friends of the brand.
The well-known Chinese writer and wine educator Sophie Liu led a tasting of all Don Melchor vintages. In addition, an in-depth presentation on the distinction behind a perfect vintage and a journey across the history of this acclaimed premium wine took place.
Don Melchor, Chile’s first icon wine and a true benchmark among high-end wines around the world, now releases its 2019 vintage. It is a faithful reflection of its origin, Puente Alto, and the rigorous work behind it, which stems from the profound dedication that the enological and agricultural team led…
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Don Melchor has had excellent visibility in various media throughout 2021. One example is the article entitled “The perfect match behind one of Chile’s most awarded wines,” which appeared on the Chilean website El Mostrador. The report covered the history of this award-winning wine, its unique terroir characteristics, and the…
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