As part of a robust digital strategy that has been in place since 2020, Don Melchor has had excellent visibility in various international media.

During April, Don Melchor received more than 12 appearances, including Wine Investment, Beverage Dinamics, and Cheers, well-known digital media in the United States.

Also, Upscale Living Magazine published an article with details of the 2017 and 2018 vintages of the brand. Several journalists, sommeliers, and wine experts posted on their social networks about the virtual launch of the 2018 vintage.