{"id":8642,"date":"2024-09-26T12:21:36","date_gmt":"2024-09-26T15:21:36","guid":{"rendered":"https:\/\/donmelchor.com\/?p=8642"},"modified":"2024-09-26T12:21:36","modified_gmt":"2024-09-26T15:21:36","slug":"isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt","status":"publish","type":"post","link":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/","title":{"rendered":"Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8642","post","type-post","status-publish","format-standard","hentry","category-miscellaneous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d - Don Melchor<\/title>\n<meta name=\"description\" content=\"We invite you to read the interview given by Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Vi\u00f1a Concha y Toro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d - Don Melchor\" \/>\n<meta property=\"og:description\" content=\"We invite you to read the interview given by Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/\" \/>\n<meta property=\"og:site_name\" content=\"Don Melchor\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T15:21:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donmelchor.com\/wp-content\/uploads\/2023\/11\/descarga.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Don Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Melchor\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d - Don Melchor","description":"We invite you to read the interview given by Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Vi\u00f1a Concha y Toro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/","og_locale":"en_US","og_type":"article","og_title":"Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d - Don Melchor","og_description":"We invite you to read the interview given by Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Vi\u00f1a Concha y Toro","og_url":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/","og_site_name":"Don Melchor","article_published_time":"2024-09-26T15:21:36+00:00","og_image":[{"width":250,"height":250,"url":"https:\/\/donmelchor.com\/wp-content\/uploads\/2023\/11\/descarga.jpg","type":"image\/jpeg"}],"author":"Don Melchor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Don Melchor"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/#article","isPartOf":{"@id":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/"},"author":{"name":"Don Melchor","@id":"https:\/\/donmelchor.com\/#\/schema\/person\/12cd35c4abcb648a0ca78767c0acb894"},"headline":"Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d","datePublished":"2024-09-26T15:21:36+00:00","mainEntityOfPage":{"@id":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/"},"wordCount":21,"articleSection":["Miscellaneous"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/","url":"https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/","name":"Isabel Guilisasti: \u201cPeople don\u2019t buy products; they buy experiences. That\u2019s where the challenge lies, and the industry must adapt.\u201d - Don Melchor","isPartOf":{"@id":"https:\/\/donmelchor.com\/#website"},"datePublished":"2024-09-26T15:21:36+00:00","author":{"@id":"https:\/\/donmelchor.com\/#\/schema\/person\/12cd35c4abcb648a0ca78767c0acb894"},"description":"We invite you to read the interview given by Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Vi\u00f1a Concha y Toro","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/donmelchor.com\/en\/isabel-guilisasti-people-dont-buy-products-they-buy-experiences-thats-where-the-challenge-lies-and-the-industry-must-adapt\/"]}]},{"@type":"WebSite","@id":"https:\/\/donmelchor.com\/#website","url":"https:\/\/donmelchor.com\/","name":"Don Melchor","description":"El Cabernet Sauvignon \u00edcono de Puente Alto","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/donmelchor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/donmelchor.com\/#\/schema\/person\/12cd35c4abcb648a0ca78767c0acb894","name":"Don Melchor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/donmelchor.com\/wp-content\/litespeed\/avatar\/8fdbcda1dba4a4e0d06f080baedc26cc.jpg?ver=1776108065","url":"https:\/\/donmelchor.com\/wp-content\/litespeed\/avatar\/8fdbcda1dba4a4e0d06f080baedc26cc.jpg?ver=1776108065","contentUrl":"https:\/\/donmelchor.com\/wp-content\/litespeed\/avatar\/8fdbcda1dba4a4e0d06f080baedc26cc.jpg?ver=1776108065","caption":"Don Melchor"},"url":"https:\/\/donmelchor.com\/en\/author\/don-melchor-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/posts\/8642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/comments?post=8642"}],"version-history":[{"count":2,"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/posts\/8642\/revisions"}],"predecessor-version":[{"id":8644,"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/posts\/8642\/revisions\/8644"}],"wp:attachment":[{"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/media?parent=8642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/categories?post=8642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donmelchor.com\/en\/wp-json\/wp\/v2\/tags?post=8642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}