With the goal of strengthening the positioning of the new 2022 vintage of Don Melchor in one of the brand’s most important markets, the CEO and Technical Director of Viña Don Melchor led a series of activities with key clients and media outlets in the cities of Belo Horizonte, Brasília, Maringá, and Curitiba.

As part of the official launch of the new 2022 vintage of Don Melchor, Enrique Tirado, CEO and Technical Director of Viña Don Melchor, carried out an intensive agenda in the Brazilian cities of Belo Horizonte, Brasília, Maringá, and Curitiba, to reinforce the positioning of this iconic Cabernet Sauvignon’s new release. 

The week-long activities included events and wine dinners with major key accounts, strategic clients, and leading distribution channels, as well as an interview with the prominent media outlet GPS Brasília. 

Among the most notable events were wine dinners held in collaboration with local distributors in each city, such as Supernosso, Super Adega, Arilu, and the specialized wine stores Wine’s Life and Dinho. Each event welcomed select groups of wine experts, connoisseurs, and key buyers, who enjoyed an exclusive presentation and tasting of the new 2022 vintage of Don Melchor, personally led by CEO and Technical Director Enrique Tirado. Each gathering was paired with a top-tier gastronomic experience. 

These activities were not only very well received by attendees but also generated immediate positive results, including direct sales to end consumers, further solidifying the exceptional quality of the iconic Cabernet Sauvignon with its new 2022 vintage. 

“Presenting and showcasing the excellence of the new 2022 vintage of Don Melchor and its quality in Brazil is especially meaningful, as this market has played a key role in building its history and positioning. The brand’s strong presence, the exclusivity of its origin, and its international recognition have reinforced its relevance in the country, winning over both clients and consumers. Without a doubt, it’s a great opportunity to continue promoting our origin, Puente Alto, and positioning Chile on the international stage,” said Enrique Tirado. 

These events, held in one of Don Melchor’s most important markets—Brazil—have undoubtedly helped strengthen relationships with key accounts and local distributors, consolidating Don Melchor as a global benchmark of excellence.