The iconic Cabernet Sauvignon from Puente Alto, a strategic partner of the renowned French cookware brand Le Creuset in the celebration of its centennial, held in São Paulo, Brazil.

Viña Don Melchor, together with the team responsible for the brand in Brazil, showcased a new collaboration by presenting the 2022 vintage of Don Melchor during the 100th anniversary of Le Creuset, the iconic French cookware brand.

The event took place at Restaurant Bistrot Parigi, located in the luxury district within Shopping Cidade Jardim in São Paulo, Brazil, and brought together a select group of key clients of the brand.

With an attendance of 70 guests, including clients, influencers, and chefs, the event offered a unique opportunity for celebration and engagement with a discerning audience, aligned with the values of luxury and excellence in the gastronomy sector. The experience featured an exclusive pairing dinner specifically designed to highlight the unique qualities of the 2022 vintage of the iconic Chilean Cabernet Sauvignon, Don Melchor.

This collaboration with Le Creuset aligns with Viña Don Melchor’s strategy of participating in exclusive, high-level spaces, strengthening its positioning and expanding its presence into new segments and audiences within the luxury sector, particularly in a market as significant to the brand as Brazil.