As part of the events and receptions that Viña Don Melchor is hosting worldwide to celebrate its recognition as “Wine of the Year 2024” by Wine Spectator magazine, the brand held a special event in Quito with clients and key accounts from the Ecuadorian market.

Viña Don Melchor continues to visit its main international markets to commemorate this significant milestone for the brand and for Chile: being named the best wine in the world by the prestigious wine publication. 

On this occasion, the Viña Don Melchor team visited the city of Quito to share this remarkable achievement with over 100 guests, including clients, strategic partners, 50 on-premise account owners, representatives from specialized wine shops, and end consumers from “La Guarda” stores. This gathering reaffirms Viña Don Melchor’s positioning in the market as a global icon of excellence. 

“This event, which brought together more than 50 on-premise account owners, specialized wine retailers, and passionate Don Melchor consumers, was an excellent opportunity to reinforce the pillars that position Don Melchor as a Top of the World wine, while strengthening ties and relationships around this great brand,” said Benjamín Mitarakis, Trade Development Director at Viña Concha y Toro. 

It is worth noting that the next stops on this Latin American tour include Peru, Colombia, Panama, and Guatemala, before continuing on to Europe and Asia, further establishing Don Melchor as a global benchmark of excellence.