Since June, Chile's first icon wine has been in several specialized stores.

Since the first week of June, Don Melchor, Chile’s first icon wine, has been the main attraction in shop windows of several specialized stores.

This benchmark among premium wines worldwide has been on display for more than a month at the Cav wine store at the Costanera Center shopping complex and El Mundo del Vino stores at the Parque Arauco and Portal La Dehesa malls. This exposure has given it greater visibility and strengthened its positioning.