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Since the first week of June, Don Melchor, Chile’s first icon wine, has been the main attraction in shop windows of several specialized stores.
This benchmark among premium wines worldwide has been on display for more than a month at the Cav wine store at the Costanera Center shopping complex and El Mundo del Vino stores at the Parque Arauco and Portal La Dehesa malls. This exposure has given it greater visibility and strengthened its positioning.
The 2021 vintage of Don Melchor comes from a season that was cooler during the ripening period and that had less precipitation than the historic values, although the rain that fell came at precise moments. These conditions enabled the production of wines with very good balance between fresh expression and…
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Viña Don Melchor, in its quest for excellence, has launched for the first time in the United States a personalized eCommerce experience: Collectors Club. Through donmelchorus.com, you can buy and become a member of this exclusive club through three membership options: Mailing List Only, Collector’s Cellar, and Don Melchor Society.…
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