Viña Don Melchor officially launched the 2022 vintage of its iconic Cabernet Sauvignon in the Vietnamese market with an exclusive event held aboard the newly inaugurated ICON Saigon Cruise in Ho Chi Minh City.

In an exclusive event, Don Melchor, the iconic Cabernet Sauvignon from Puente Alto, officially launched its 2022 vintage in Vietnam. The event brought together a select group of guests, including private clients and leading wine collectors from across the country.

The experience featured a vertical tasting of the 2016, 2021 — named “Wine of the Year 2024” by the prestigious publication Wine Spectator — and the current 2022 vintage, widely acclaimed by international critics, named “Collectible Wine” by Wine Spectator and awarded 99 points by James Suckling.

The event received great feedback from attendees, who were able to appreciate the consistency, ageing potential, and terroir expression of Puente Alto across vintages, further reinforcing Don Melchor’s standing as a global benchmark for world-class Cabernet Sauvignon. The evening also served as a strategic platform to connect with a sophisticated and knowledgeable audience, associating the brand and its new vintage with a new luxury landmark in the Vietnamese market.

The launch of the 2022 vintage aboard the ICON Saigon Cruise underscores Viña Don Melchor’s strategy to deepen its presence in Asia, engaging new high-end consumer segments and strengthening its position within the international luxury wine circuit.