Through four events with the press, consumers, and key accounts, Viña Don Melchor celebrated the launch of the 35th harvest of the iconic Puente Alto Cabernet Sauvignon, Don Melchor.

As part of the global roadshow to commemorate the 35th vintage anniversary in its key markets, a series of events were held in Costa Rica aimed at highlighting this significant milestone for Viña Don Melchor. 

The main event took place at La Cava Alta Fiori and was attended by 65 exclusive Don Melchor clients in Costa Rica. During the event, Enrique Tirado, CEO and Technical Director of Viña Don Melchor, conducted a comprehensive tasting of four iconic vintages of Don Melchor. 

Additionally, three other events were held, primarily bringing together the press, key accounts, and end consumers, who were able to experience and learn about the exceptional qualities of this iconic Puente Alto Cabernet Sauvignon. 

“Celebrating this new milestone in the history of Don Melchor in Costa Rica fills me with joy, as this market is increasingly capturing the interest of consumers from around the world thanks to its rich gastronomy and culture. I have witnessed Costa Rica’s growth, and it is wonderful to see how Don Melchor continues to solidify its presence in the country with the same passion and dedication,” says Enrique Tirado. 

These four events have so far shown excellent results and have had a very positive impact on the positioning of Don Melchor among the press, consumers, and market clients.