In its first edition of the year, dedicated to Chile’s most creative personalities, Forbes magazine highlighted the career, dedication, and strategic vision of Enrique Tirado, CEO and Technical Director of Viña Don Melchor. In 2024, he reached one of the most important milestones of his career: Don Melchor’s 2021 vintage was chosen as the No. 1 wine in the world.

Forbes, an influential global media outlet, presented its 2026 edition in Chile, highlighting the most creative personalities of 2025. On this occasion, Enrique Tirado stands out, leading the wine section thanks to his innovative vision and commitment to excellence. 

The publication notes: “Creativity is one of the most valuable —and intangible— assets of economies. In this edition of Forbes Chile, that talent takes center stage with the list of The 50 Most Creative of 2025, an editorial selection that brings together artists, showrunners, advertisers, chefs, communicators, and experience creators who have crossed borders, formats, and industries, contributing economic value, cultural identity, and international projection.” 

Dedication, craftsmanship, and a clear vision aimed at producing the best wine in the world in every vintage are some of the qualities that led Enrique Tirado to be part of this edition focused on creativity. “It wasn’t luck or a one-off year: the best Cabernet Sauvignon in the world is the result of almost four decades of science applied to the terroir and a vision of wine understood as craft, art, and strategic asset,” Forbes comments. 

In the Special Wines section, Tirado leads the space with an article titled Don Melchor: The Secrets of the No. 1, where he shares with Forbes Chile the keys that led Don Melchor to become the world’s No. 1 wine. The publication highlights the recognition of the 2021 vintage as Wine of the Year by Wine Spectator in 2024, reaffirming Chile’s ability to produce world-class wines. 

“Being included in this edition, which primarily highlights creativity, fills me with pride because it represents a new recognition of nearly four decades of work and dedication to an exceptional craft. At Don Melchor, we don’t aim for just a correct wine; we aim for a wine that creates a special emotion. When that happens, you know it’s Don Melchor,” says Enrique Tirado. 

The impeccable career of Enrique Tirado being recognized by one of the industry’s most influential media adds to his story of excellence and to the great legacy of Viña Don Melchor, together with a team committed to producing the best wine in the world. This story is built day by day with a long-term vision: to create world-class wines, highlight Puente Alto as an exceptional terroir, and project the prestige of Chilean wine on the global stage. 

Check out the edition The 50 Most Creative of 2025 by clicking here.