As part of a strategic alliance with the prestigious luxury car brand Porsche, Viña Don Melchor was part of the new 911 T-Hybrid launch, an event that marked the official unveiling of this iconic hybrid model in the Colombian capital.

In this new collaboration, Don Melchor took part as a strategic partner in the launch of the new Porsche 911 T-Hybrid, a high-standard event organized along with the renowned luxury car brand. 

The event was held at the Porsche showroom in Bogotá and brought together a select group of guests, including key accounts and potential clients. 

With an attendance of 40 people, the evening offered a unique opportunity to connect with a discerning audience aligned with Don Melchor’s core values: sophistication, origin, and excellence. The experience included a three-course dinner, carefully curated to deliver a high-level sensory pairing with the acclaimed 2021 vintage of Don Melchor, ranked the No. 1 wine in the world on Wine Spectator’s 2024 Top 100 list, specially selected for this occasion. 

This collaboration with Porsche is part of Viña Don Melchor’s ongoing strategy to engage in strategic spaces alongside premium and luxury brands, expanding its presence to new segments and audiences.